Umeshu and Fruit Liquor Specialty Store SHUGAR MARKET



Enjoy a Leisurely Tasting of Umeshu and Other Fruit Liquors at the Newly Opened SHUGAR MARKET in Shinjuku


On July 22, umeshu (plum wine) and fruit liquor specialty store SHUGAR MARKET opened a second store in Shinjuku. Here, you can sample from nearly 100 different kinds of carefully-selected umeshu and other fruit liqueurs from all over Japan without worrying about a time limit.

Unique umeshu and specially-produced fruit liqueurs lined up and waiting

Fresh fruit liquors
Some freshly made fruit liqueurs straight from the brewery.

Pay the entrance fee of 3,000 yen (plus tax) at the entrance to receive your glass and get underway! Inside the store you'll find all sorts of umeshu ranging from those that are thick and rich to those lighter and fresher in both flavor and mouthfeel. There's also an assortment of more unusual fruit liqueurs such as blueberry, strawberry, and lemon. You can also enjoy liqueurs made using fruits from various regions such as peach, mango, kiwi, pear, fig, persimmon, and more. If you're up for trying something even more unusual, SHUGAR MARKET also has liquors made from yogurt, chestnuts, and kabocha. There are certainly few other places where you can find such an extensive selection of unique drinks!

Try making an original cocktail

Fruit cocktail
A freshly made fruit cocktail with plenty of real fruit.

Select your prefered umeshu or fruit liqueur from the refrigerator cases and enjoy it on the rocks, mixed with soda water, or however you'd like to try it. You can also try mixing up your own creative cocktail such as umeshu with kiwi liquor, or perhaps strawberry liqueur with yogurt liqueur. SHUGAR MARKET even provides cocktail shakers as well as an assortment of fruit for garnishes.

There is also free vanilla ice cream available for those who would like to enjoy a delicious "adults-only" dessert of ice cream topped with fruit liquor.
100 varieties of umeshu and fruit liquors
You're free to choose whatever alcohol you'd like from the refrigerator cases.
Fruit toppings for cocktails
Top your homemade cocktail with ripe pieces of fruit.

Bring your own food and stay as long as you'd like

The inside of SHUGAR MARKET
Savor a variety of liqueurs without having to worry about the time.

You are welcome to bring in your own food to SHUGAR MARKET whether it's prepared foods purchased from the depachika of any one of Shinjuku's department stores or homemade treats. You can even leave to purchase something and come back to SHUGAR MARKET. There's no time limit for your tasting, so you're free to imbibe at your own pace.

For anyone interested in spending a leisurely evening sampling from nearly 100 kinds of umeshu and fruit liqueurs, SHUGAR MARKET in Shinjuku is the perfect place.


Address: Shinjuku Watasei Tama Bldg 5F
3-9-9 Shinjuku, Shinjuku-ku, Tokyo
Weekdays 5:00pm~11:00pm (L.O. 10:00pm)
Weekends and holidays 12:00pm~4:00pm (L.O. 3:30pm), 5:00pm~11:00pm (L.O. 10:00pm)
Price: 3,000 yen (plus tax) no time limit

The information for the article was obtained August 5, 2016. Please be advised that changes to the store’s menu, hours, and etcetera may have occurred.

The original Japanese version of this article was published on co-Trip.

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