Discover Japanese Craft Beer at Yona Yona Beer Works in Shinjuku



Yo-Ho Brewing is a Japanese craft beer brewery from Karuizawa, a city in Nagano prefecture. It produces a variety of fine brews like the popular Yona Yona, its flagship ale.

Yona Yona Beer Works is Yo-Ho Brewing's official beer bar in Tokyo. Since the first bar opened in Akasaka, its popularity led to a quick expansion with new branches in Kanda, Aoyama and Kichijoji.

YONA YONA Entrance

On March 22nd 2017 the brewery celebrated the opening of a new bar in Shinjuku! We went to poke our noses inside to see what's new with Yona Yona Beer Works' fifth branch.

An All-Japanese Craft Beer Bar

YONA YONA Beer Server

Yona Yona Beer Works prides itself in being the only beer bar to have more than 10 varieties of Yo-Ho Brewing beer on tap. The Shinjuku branch will also feature seasonal and limited edition brews that are only available here.

A Place For Beer And Food Lovers

YONA YONA three of the tap beers

We had the pleasure to try three of the tap beers. The staff also expertly paired each beer with a delicious dish.

Yona Yona Beer Works doesn't only offer great beer; they also specialize in high-quality food made with local ingredients.

YONA YONA Suiyobi no neko

We first tried the Suiyobi no Neko (Wednesday's cat), a Witbier style beer.

It was accompanied by the colorful tomato Belgian marinade, a very refreshing appetizer made using beer.

YONA YONA colorful tomato Belgian marinade

This dish reminded me of summer. It's light but tasty, and pleasantly colorful. The beer was equally refreshing, with a fruity note of orange.

YONA YONA Indo no Aooni

Second came Indo no Aooni (India's blue demon), an IPA with a defined bitterness and a nice citrus aroma.

For this beer the staff chose a selection of Yona Yona Beer Works' popular spiced sausages. While the other branches offer a variety of 16 flavors to choose from, the Shinjuku shop upped the game to 20 flavors!

YONA YONA spiced sausages

The sausages that we tried were spicy curry, plain pork, Japanese herb, coriander & lemon, and squid with scallops & milt. Other flavors include yuzu pepper, cheese, smoked beef and smoked pork.

Yona Yona

Lastly, we couldn't skip Yo-Ho Brewing's flagship ale: Yona Yona! It means "Night after night" in Japanese. It was given this name in the hope that people would enjoy it night after night.

With the flagship ale came the flagship dish: roast chicken. Crispy on the outside and juicy on the inside, it's made using chicken from Fukushima prefecture.

YONA YONA a complex beer with a fruity aroma and a mildly bitter taste

This American pale ale is a complex beer with a fruity aroma and a mildly bitter taste.

YONA YONA  three sizes

Each beer normally comes in three sizes:

・ Small (250 ml) 450~430 yen
・ Regular (400ml) 680~780 yen
・ Pint (550 ml) 900~950 yen

You can also order a tasting set of three beers of your choice for 1,280 yen.


Many of the dishes on the menu are made using beer. For example, one of their desserts is beer tiramisu. Being Italian, I am definitely going to order that next time!

The lunch set is 1,500 yen and is all made with local ingredients. It includes an original sausage, roast chicken, grilled vegetables, rice or bread, soup, potato salad and a dessert.

Interior Concept

The bar space is divided into two zones with two different themes: Craft and Lounge.

YONA YONA Interior Concept

The Craft area includes the counter and a number of high tables. It has a brewery-style feel with jars of malt on the wall. The combination of wood, metal and pipes is reminiscent of a craftsman shop.

YONA YONA The Craft area

Here you can sip your beer among the chattering of other clients, enjoying the lively after-work atmosphere.

YONA YONA The Lounge area

The Lounge area features a very cozy looking fireplace surrounded by lower tables. The light here is softer and the atmosphere more relaxed.

Are you a craft beer lover? Do you enjoy good food? Make sure to pay Yona Yona Beer Works a visit!


Yona Yona Beer Works Shinjuku East Exit Branch | Yona Yona Beer Works新宿東口店
Address: B1F, 3-28-10 Shinjuku, Tokyo (Open map)
Hours: Monday to Friday 11:30am~3:00pm (L.O. 2:00pm) 5:00pm~11:30pm (L.O. 10:30pm)
Saturday, Sunday ad holidays 11:30am~11:30pm (L.O. 10:30pm)
Access: 5 minutes walk from JR Shinjuku Station, 2 minutes walk from Shinjuku-sanchome Station.
Website (Japanese-only):

About the author

Laura is an Italian living and working in Tokyo. She loves exploring hidden and unknown places, taking pictures and listening to Punk Rock music. When she’s not busy doing the above, she might enjoy a craft beer or play the sanshin (an Okinawan instrument similar to a shamisen).


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