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Introducing Suzukien, the Tea Shop with the World's Most Intense Matcha Gelato
On a scale of one to seven, how would you rate your love of matcha? Whatever your answer, Suzukien in Asakusa has got you covered with their matcha gelato. They offer seven types of matcha gelato that vary in intensity from mildly-matcha to what’s said to be the strongest matcha gelato in the world.
Thanks to the power of social media, Suzukien’s seven strengths of matcha gelato-- especially the super intense one-- went viral. Even though it's been over half a year since the gelato's debut, there’s still seldom a day when you won't see a line of matcha lovers waiting outside. The fact that Suzukien enjoys a prime location right behind Senso-ji Temple also makes it popular with tourists. On particularly crowded days, the store hands out gelato tickets.
Inside the store is a freezer case lined with different flavors of gelato with the matcha gelatos front and center. From an attractive mint to a deep forest green, you can see the amount of matcha steadily rising from left to right. The darkest shade is the Premium No. 7, which is said to be the most intensely-flavored matcha gelato in the world.
Here’s the lineup of flavors from Suzukien and Nanaya. To appreciate just how strong the strongest matcha gelato in the world is, we recommend getting a few other strengths for comparison.
For our taste test, DiGJAPAN! went with numbers one, three, and seven. Check out the differences in color. Number one was more or less as matcha-y as other matcha ice creams. You could really taste the sweetness of the rich Hokkaido milk used to make the gelato. Number three is considered the standard flavor of the store. It’s got the perfect balance between the bitterness of matcha and the sweetness of milk. Not only did it taste divine, but it also had a great, full-bodied matcha fragrance.
Next up was was the big one, the premium number seven. This one is for serious matcha lovers. The flavor is so intense that people who try this usually say that it’s almost like eating matcha itself, except it doesn’t have the kind of overpowering bitterness you might expect. That’s because the matcha used for number seven is produced by tea farms that have won the award of the Minister of Agriculture, Forestry, and Fisheries. In short, this stuff is good.
Naturally, you have your choice between a cup or a cone.
If you need a palate cleanser, the store also offers other tea-flavored gelatos like houjicha (roasted green tea) or classic favorites like strawberry.
You can also pick up some supremely satisfying matcha and other types of green tea here as well.
Address: 3-4-3 Asakusa, Taito-ku, Tokyo
Hours: 10:00am~5:00pm
Closed every third Wednesday.
If Wednesday is a national holiday, the store will be open and close Thursday.
Access: 9 min walk from Asakusa Station (Metro Ginza, Tobu Skytree, and Toei Asakusa Lines)
Website: http://www.tocha.co.jp/english/index.html
The tea shop with the world's most intense matcha gelato
Opened in 1853, the veteran tea shop Suzukien is well-loved by locals. However, their recent rise to fame in the world of matcha lovers came about as a result of a collaboration with Nanaya, a brand specializing in sweets made with Shizuoka matcha. Through this partnership, Suzukien began selling their matcha gelato in January 2016.
Thanks to the power of social media, Suzukien’s seven strengths of matcha gelato-- especially the super intense one-- went viral. Even though it's been over half a year since the gelato's debut, there’s still seldom a day when you won't see a line of matcha lovers waiting outside. The fact that Suzukien enjoys a prime location right behind Senso-ji Temple also makes it popular with tourists. On particularly crowded days, the store hands out gelato tickets.
Inside the store is a freezer case lined with different flavors of gelato with the matcha gelatos front and center. From an attractive mint to a deep forest green, you can see the amount of matcha steadily rising from left to right. The darkest shade is the Premium No. 7, which is said to be the most intensely-flavored matcha gelato in the world.
Here’s the lineup of flavors from Suzukien and Nanaya. To appreciate just how strong the strongest matcha gelato in the world is, we recommend getting a few other strengths for comparison.
Seven shades of matcha
For our taste test, DiGJAPAN! went with numbers one, three, and seven. Check out the differences in color. Number one was more or less as matcha-y as other matcha ice creams. You could really taste the sweetness of the rich Hokkaido milk used to make the gelato. Number three is considered the standard flavor of the store. It’s got the perfect balance between the bitterness of matcha and the sweetness of milk. Not only did it taste divine, but it also had a great, full-bodied matcha fragrance.
Next up was was the big one, the premium number seven. This one is for serious matcha lovers. The flavor is so intense that people who try this usually say that it’s almost like eating matcha itself, except it doesn’t have the kind of overpowering bitterness you might expect. That’s because the matcha used for number seven is produced by tea farms that have won the award of the Minister of Agriculture, Forestry, and Fisheries. In short, this stuff is good.
Naturally, you have your choice between a cup or a cone.
If you need a palate cleanser, the store also offers other tea-flavored gelatos like houjicha (roasted green tea) or classic favorites like strawberry.
You can also pick up some supremely satisfying matcha and other types of green tea here as well.
Information
Gelato Shop Suzukien x Nanaya colab shop | ジェラートショップ 壽々喜園（すずきえん）×ななやコラボショップAddress: 3-4-3 Asakusa, Taito-ku, Tokyo
Hours: 10:00am~5:00pm
Closed every third Wednesday.
If Wednesday is a national holiday, the store will be open and close Thursday.
Access: 9 min walk from Asakusa Station (Metro Ginza, Tobu Skytree, and Toei Asakusa Lines)
Website: http://www.tocha.co.jp/english/index.html
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THIS ARTICLE IS BASED ON INFORMATION FROM 10 03,2016 Author：Rachael Ragalye
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