Shop Like a Local at ItoYokado: Japanese Food, Snacks and Everyday Goods



Shop Like a Local at ItoYokado: Japanese Food, Snacks and Everyday Goods


ItoYokado(イトーヨーカ堂) is a popular hypermarket counting 167 stores all over Japan. Here you can purchase everything from fresh food and Japanese snacks to cosmetics and clothing. In this article we thoroughly cover the store and its products through a visit to ItoYokado Hikifune store near the Tokyo Skytree.
ItoYokado Hikifune Store1

ItoYokado Hikifune is right by Hikifune Station and Tobu Hikifune Station. It's conveniently located for travelers too, at approximately 3 min. and 1 station away from the Tokyo Skytree (Oshiage Station or Tokyo Skytree Station), and approximately 5 min. and 2 stations away from Asakusa on the Tobu Railway. 

Stock up on Japanese Food and Snacks!

First, let's explore the food floor. Here you'll find all kinds of Japanese snacks, drinks and everyday food that supplies the life of the Japanese locals. You can enjoy these during your trips and they also make for great and authentic souvenirs.
The food product floor

Try Japan's fruit and fresh food

In the fruits corner there is a complete range of seasonal fruits. Japanese people give a lot of importance to the seasonality of food. When we visited it was strawberry season, so the shelves were filled with perfectly shaped strawberries and sings listing their sugar concentration. The higher the number, the sweeter the fruit is.  

The "Sweets King" label lists ItoYokado's highly recommended seasonal fruits.


An abundant variety of fruit, including grapes and oranges


Bananas from Ecuador that have a rich and sweet flavor

Ice cream, unbaked sweets and dairy products are difficult to bring back to your home country, but you can certainly enjoy them during your stay Japan. Because ItoYokado is a supermarket, it has a full ice cream corner and dessert corner equipped with a giant refrigerator, where you can select the product of your choice from a wide variety of items. 
Ice cream

Seven Premium's "Taste Just Like Frozen Fruit Ice Cream Bar"

Dessert corner

In the dessert corner, there are many different kinds of sweets

Japan's milk is delicious!

ItoYokado stocks many different kinds of milk

The store has a Skytree model exhibit! How adorable

The store has a miniature Skytree! How adorable


Recommended for eating at your hotel! Ready to eat dishes with great price and excellent taste

ItoYokado's sushi is sold under thorough management conditions where sushi is only sold for 4 hours after being made, so the taste is perfect. And, because it's sold at a supermarket, the price is very inexpensive too. Besides sushi, there is also a full side dish corner with popular Japanese cuisine items such as yakitori and karaage fried chicken.
12 pieces of sushi at ¥550

12 pieces of sushi for 550 yen! It's delicious because they use fresh food

Large pieces of yakitori

Large pieces of yakitori

The side dish corner is also spacious

The side dish corner is also spacious 


Japanese snacks: don't miss the limited and seasonal items!

Japanese snacks are a must-try. We recommend you try them while on your trip, but they also make great souvenir gifts. They have classic snacks, of course, but the snacks available for a limited time can only be bought during that time period, so be sure to check them out.    
Fettucine gummies that let you enjoy a juicy grape flavor etc.

Grape flavor Fettucine gummies and DHC Puru Tsuya Gummies

Seasonally limited smoked cheese flavor Calbee Jagarico

 Seasonally limited smoked cheese flavor Calbee Jagarico


A shelf of potato snacks like Jagarico, Jagabee and Chip Star

Granola with strawberries and other fruits is popular

A full range of granola too. Granola with strawberries and other fruits is popular

Seven Premium Matcha Langue de Chat and One bite matcha mochi chocolate

Matcha Langue de Chat and Matcha Mochi Chocolate

Sugar Butter Tree and Raisin Butter Sandwich

Sugar Butter Tree and Raisin Butter Sandwich

■About Seven Premium

Among the regular brands sold at ItoYokado are private brand products (independently planned products) with the "Seven Premium" mark.

About Seven Premium1


About Seven Premium2

Seven Premium is an original Seven & I Group product line sold at ItoYokado, Seven Eleven and Seven & I Group stores.
Seven Premium has been developed for many products, ranging from affordable and delicious food to daily necessities and household goods. For example, Seven Premium's snacks are jointly developed with famous makers, and you can see company names such as Calbee, Tohato and Bourbon written on the opposite side of the package, which means you can shop with peace of mind. Of course, the flavor is guaranteed too!
About Seven Premium3

Taste Japanese flavor even after you go home!

There's a line of cup noodles called  "Seven Premium Classic Store Cruise" that collaborates with popular ramen shops to recreate their taste for people to enjoy at home. There's also a wide variety of Japanese pasta sauce with interesting flavors, not to mention the multitude of furikake rice condiments, a must have in all Japanese homes. Bring some of these back home and you'll be able to recreate some of the flavors of Japan!
Rokkaku cup noodles are popular as a Yokohama-style ramen product 

 The popular Yokohama-style ramen Rokkaku in cup noodles version

Popular cup noodles such as Nisshin and Toyo Suisan(Maruchan)

Popular cup noodles such as Nisshin and Toyo Suisan (Maruchan)

There are so many Pasta-sauces in cod roe and spicy cod roe flavors

There are so many paste sauces in cod roe and spicy cod roe flavors!

Furikake rice condiments and ingredients to mix into rice(Mazegohan no moto)

Furikake rice condiments and ingredients to mix into rice


Browse through a variety of canned chuhai and beer

If it's drinks you're looking for, we especially recommend buying them from ItoYokado because they are generally cheaper than buying them at convenience stores and come in a wider variety than in drugstores. Horoyoi is a popular series of canned chuhai that comes in many flavors, including limited edition ones. Apart form chuhai and beer you'll also find a selection of sake and shochu, so whatever your tastes are they'll be covered.
*Alcohol drinking age is 20 in Japan.   

Rows upon rows of Horoyoi drinks


KIRIN Ichiban Shibori and Ichiban Shibori Takumi no Sae jointly developed with Seven & I Holdings


Discover Japanese Beauty Products and Cosmetics!

How about trying some Japanese cosmetics? ItoYokado features a wide space called "7 Bi no Gardens" stocked with a range of beauty products, cosmetics and medical products. It also has a lot of products you can test, so you can hold the products in your hand and try them right there in the store. 
ItoYokado Hikifune Store2

"Sekkisui," a brand jointly developed by KOSE and Seven & I Holdings, is a classic item. The facial cleanser is particularly popular, but ItoYokado also has a varied product lineup that includes Sekkisui's skin moisturizing face pack and skin lotion. There are also other cosmetics from Japanese makers, such as SOFINA and Keana Nadeshiko, and many products only available in Japan.
KOSE Sekkisui

Sekkisui White Washing Cream, popular with travelers and Japanese people alike

The Keana Nadeshiko series

The Keana Nadeshiko series is popular for its reasonable prices.


SOFINA iP foundation beauty fluid

We also visited the medical products section. The sales space is wide so there is an abundant variety. Here you can find products that aren't sold at convenience stores and small drugstores. For example, for the Kyusoku Jikan series, in addition to the classic Ashi-sukkiri Sheet, the Kakato-Purupuru Gel Sheet was also being sold. We found some great products! 
Kyusoku Jikan

 Kyusoku Jikan Kakato Tsuru-tsuru Gel and Gel Sheet

Kyusoku Jikan Tsubo-Shigeki Gel Sheet

Kyusoku Jikan Tsubo-Shigeki Gel Sheet

ItoYokado also handles a full range of baby medical products

ItoYokado also handles a full range of baby medical products

The Sept Beauté series is a Shiseido and Seven & I Holdings jointly planned product that can only be bought in Japan. It features a line of products like aroma body milk, mist and hand cream that have been conceived from brain science research. We recommend them for their relaxing aroma.
sept beauté series

*Seven & I Holdings is a comprehensive distribution group that brings together a wide range of businesses, including the hypermarket ItoYokado, the convenience store Seven Eleven Japan, and the department stores Sogo and Seibu. Many of the products sold at Japan's Seven Eleven are actually also sold at ItoYokado (handling conditions differ according to the product and store), so you can enjoy a wide shopping selection.

A Look at ItoYokado Hikifune Store Floor by Floor

Apart from food and cosmetics, ItoYokado stocks all kinds of products. Here's a floor by floor overview.

B1F  Food product floor

A food supermarket with a full range of fresh fruits, snacks, sweets and side dishes.
ItoYokado Hikifune Store B1F  Food product floor

1F Seven Bi no Gardens, Food Court (Hikifune Dining), Service Counter (tax-free procedures, reception for shipping goods) 

In addition to 7 Bi no Gardens, which has a range of cosmetics and medical products, the food court Hikifune Dining has restaurants like noodle shop Hanamaru Udon and Maguro Ichiba, where you can eat fresh fish. There's a great choice of food for all tastes.     
ItoYokado Hikifune Store 1F

ItoYokado Hikifune Store 1F-2

ItoYokado Hikifune Store 1F-3

1F also has a service counter where you can complete tax-free procedures. All ItoYokado stores anywhere in Japan have tax-free service for travelers, so don't forget to stop here once you've finished shopping. If you purchase a lot of goods, ItoYokado offers a delivery service to send them back to your hotel (charge applies) so be sure to consult with the staff if you have any needs.
ItoYokado Hikifune Store 1F-4

2F Home floor with daily necessities, undergarments, and beauty salons

A floor with home goods such as kitchenware, tableware and towels.
ItoYokado Hikifune Store 2F

ItoYokado Hikifune Store 2F-2

ItoYokado Hikifune Store 2F-3

There's also a corner with Imabari towels, high-quality towels made in the Ehime prefecture. And the functional underwear is the perfect way to beat the heat. This underwear absorbs sweat and keeps you dry so that you can feel comfortable.

3F Ladies' and Men's fashion floor

Here they have everything from everyday clothing to formal suits, and also sell shoes and bags. They also have the 100 yen shop Can Do, where you can buy household goods and other items for 100 yen + tax.
ItoYokado Hikifune Store 3F

4F Baby goods, children's clothing and stationery, sundries floor

4F is a floor with mainly stationery and children's goods. There are pens and notebooks in an abundant variety of colors and the prices are affordable too.
ItoYokado Hikifune Store 4F

The children's clothing shop has colorful shoes and great value, good quality clothes. There are also capsule toy vending machines and a video game arcade that you can enjoy together with your children.

ItoYokado Hikifune Store 4F-2


ItoYokado Hikifune Store 4F-3

Also, many shops at ItoYokado have baby lounges so that families traveling with babies can also shop with peace of mind.


At ItoYokado Hikifune you can see the Tokyo Skytree from the rooftop parking lot. On the day of our visit we could see it lit up!
*This is a car parking space, so please exercise sufficient caution around the vehicles. Please also refrain from acts that impede car parking.
ItoYokado Hikifune Store Roof

The ItoYokado Hikifune store is of medium scale compared to other branches around Japan. It is not as spacious as a shopping mall, but it has everything necessary, and provided for a very pleasant shopping experience.


ItoYokado Hikifune Store
Address: 1-2-1 Kyojima, Sumida-ku, Tokyo
Access: 5 min. walk from Tobu Hikifune Station/4 min. walk from Keisei Hikifune Station


There's Still More! a Recommended Store for Travelers, ItoYokado Oimachi Store

Adjacent to Oimachi Station, one station away from Shinagawa Station, ItoYokado Oimachi Store is conveniently located and often frequented by travelers. They recently renovated and have opened a fashionable eat-in space! Here there is a full range of services that travelers love, such as being able to charge your cell phone. Be sure to check it out if you're in the area.
ItoYokado Oimachi Store1
ItoYokado Oimachi Store2
ItoYokado Oimachi Store4


ItoYokado Oimachi Store
Address: 1-3-6, Oimachi, Shinagawa-ku, Tokyo
Access: Short walk from Oimachi Station on the JR line and Rinkai line


Hypermarket ItoYokado Has Approximately 167 Stores Nationwide

ItoYokado has 167 stores (as of April 2018) in Japan and there are many other that are worth a visit. The floor placement of shops differs according to the store, but its main products can be purchased at any ItoYokado store. There are also special services provided at each shop, so be sure to visit them during your trip to Japan.


*The above article is based on information collected during April 2018.
*Products and prices are as of the time of reporting, and may change according to the season.
*All prices are tax-exclusive.


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