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Shop Like a Local at ItoYokado: Japanese Food, Snacks and Everyday Goods
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ItoYokado（イトーヨーカ堂） is a popular hypermarket counting 167 stores all over Japan. Here you can purchase everything from fresh food and Japanese snacks to cosmetics and clothing. In this article we thoroughly cover the store and its products through a visit to ItoYokado Hikifune store near the Tokyo Skytree.
ItoYokado Hikifune is right by Hikifune Station and Tobu Hikifune Station. It's conveniently located for travelers too, at approximately 3 min. and 1 station away from the Tokyo Skytree (Oshiage Station or Tokyo Skytree Station), and approximately 5 min. and 2 stations away from Asakusa on the Tobu Railway.
Ice cream, unbaked sweets and dairy products are difficult to bring back to your home country, but you can certainly enjoy them during your stay Japan. Because ItoYokado is a supermarket, it has a full ice cream corner and dessert corner equipped with a giant refrigerator, where you can select the product of your choice from a wide variety of items.
Among the regular brands sold at ItoYokado are private brand products (independently planned products) with the "Seven Premium" mark.
Seven Premium is an original Seven & I Group product line sold at ItoYokado, Seven Eleven and Seven & I Group stores.
Seven Premium has been developed for many products, ranging from affordable and delicious food to daily necessities and household goods. For example, Seven Premium's snacks are jointly developed with famous makers, and you can see company names such as Calbee, Tohato and Bourbon written on the opposite side of the package, which means you can shop with peace of mind. Of course, the flavor is guaranteed too!
*Alcohol drinking age is 20 in Japan.
"Sekkisui," a brand jointly developed by KOSE and Seven & I Holdings, is a classic item. The facial cleanser is particularly popular, but ItoYokado also has a varied product lineup that includes Sekkisui's skin moisturizing face pack and skin lotion. There are also other cosmetics from Japanese makers, such as SOFINA and Keana Nadeshiko, and many products only available in Japan.
We also visited the medical products section. The sales space is wide so there is an abundant variety. Here you can find products that aren't sold at convenience stores and small drugstores. For example, for the Kyusoku Jikan series, in addition to the classic Ashi-sukkiri Sheet, the Kakato-Purupuru Gel Sheet was also being sold. We found some great products!
The Sept Beauté series is a Shiseido and Seven & I Holdings jointly planned product that can only be bought in Japan. It features a line of products like aroma body milk, mist and hand cream that have been conceived from brain science research. We recommend them for their relaxing aroma.
*Seven & I Holdings is a comprehensive distribution group that brings together a wide range of businesses, including the hypermarket ItoYokado, the convenience store Seven Eleven Japan, and the department stores Sogo and Seibu. Many of the products sold at Japan's Seven Eleven are actually also sold at ItoYokado (handling conditions differ according to the product and store), so you can enjoy a wide shopping selection.
1F also has a service counter where you can complete tax-free procedures. All ItoYokado stores anywhere in Japan have tax-free service for travelers, so don't forget to stop here once you've finished shopping. If you purchase a lot of goods, ItoYokado offers a delivery service to send them back to your hotel (charge applies) so be sure to consult with the staff if you have any needs.
There's also a corner with Imabari towels, high-quality towels made in the Ehime prefecture. And the functional underwear is the perfect way to beat the heat. This underwear absorbs sweat and keeps you dry so that you can feel comfortable.
The children's clothing shop has colorful shoes and great value, good quality clothes. There are also capsule toy vending machines and a video game arcade that you can enjoy together with your children.
Also, many shops at ItoYokado have baby lounges so that families traveling with babies can also shop with peace of mind.
*This is a car parking space, so please exercise sufficient caution around the vehicles. Please also refrain from acts that impede car parking.
The ItoYokado Hikifune store is of medium scale compared to other branches around Japan. It is not as spacious as a shopping mall, but it has everything necessary, and provided for a very pleasant shopping experience.
Address: 1-2-1 Kyojima, Sumida-ku, Tokyo
Access: 5 min. walk from Tobu Hikifune Station/4 min. walk from Keisei Hikifune Station
Website：http://www.itoyokado.co.jp/special/global/en/shops/hikifune.html
Address: 1-3-6, Oimachi, Shinagawa-ku, Tokyo
Access: Short walk from Oimachi Station on the JR line and Rinkai line
Website：http://www.itoyokado.co.jp/special/global/en/shops/oimachi.html
ItoYokado
Website：http://www.itoyokado.co.jp/special/global/en/
Facebook：https://www.facebook.com/enjoy.itoyokado/
Instagram:https://www.instagram.com/itoyokado_global_official/
*The above article is based on information collected during April 2018.
*Products and prices are as of the time of reporting, and may change according to the season.
*All prices are tax-exclusive.
ItoYokado Hikifune is right by Hikifune Station and Tobu Hikifune Station. It's conveniently located for travelers too, at approximately 3 min. and 1 station away from the Tokyo Skytree (Oshiage Station or Tokyo Skytree Station), and approximately 5 min. and 2 stations away from Asakusa on the Tobu Railway.
Stock up on Japanese Food and Snacks!
First, let's explore the food floor. Here you'll find all kinds of Japanese snacks, drinks and everyday food that supplies the life of the Japanese locals. You can enjoy these during your trips and they also make for great and authentic souvenirs.■Try Japan's fruit and fresh food
In the fruits corner there is a complete range of seasonal fruits. Japanese people give a lot of importance to the seasonality of food. When we visited it was strawberry season, so the shelves were filled with perfectly shaped strawberries and sings listing their sugar concentration. The higher the number, the sweeter the fruit is.
The "Sweets King" label lists ItoYokado's highly recommended seasonal fruits.
An abundant variety of fruit, including grapes and oranges
Bananas from Ecuador that have a rich and sweet flavor
Ice cream, unbaked sweets and dairy products are difficult to bring back to your home country, but you can certainly enjoy them during your stay Japan. Because ItoYokado is a supermarket, it has a full ice cream corner and dessert corner equipped with a giant refrigerator, where you can select the product of your choice from a wide variety of items.
Seven Premium's "Taste Just Like Frozen Fruit Ice Cream Bar"
In the dessert corner, there are many different kinds of sweets
ItoYokado stocks many different kinds of milk
The store has a miniature Skytree! How adorable
■Recommended for eating at your hotel! Ready to eat dishes with great price and excellent taste
ItoYokado's sushi is sold under thorough management conditions where sushi is only sold for 4 hours after being made, so the taste is perfect. And, because it's sold at a supermarket, the price is very inexpensive too. Besides sushi, there is also a full side dish corner with popular Japanese cuisine items such as yakitori and karaage fried chicken.
12 pieces of sushi for 550 yen! It's delicious because they use fresh food
Large pieces of yakitori
The side dish corner is also spacious
■Japanese snacks: don't miss the limited and seasonal items!
Japanese snacks are a must-try. We recommend you try them while on your trip, but they also make great souvenir gifts. They have classic snacks, of course, but the snacks available for a limited time can only be bought during that time period, so be sure to check them out.
Grape flavor Fettucine gummies and DHC Puru Tsuya Gummies
Seasonally limited smoked cheese flavor Calbee Jagarico
A shelf of potato snacks like Jagarico, Jagabee and Chip Star
A full range of granola too. Granola with strawberries and other fruits is popular
Matcha Langue de Chat and Matcha Mochi Chocolate
Sugar Butter Tree and Raisin Butter Sandwich
■About Seven Premium
Among the regular brands sold at ItoYokado are private brand products (independently planned products) with the "Seven Premium" mark.
Seven Premium has been developed for many products, ranging from affordable and delicious food to daily necessities and household goods. For example, Seven Premium's snacks are jointly developed with famous makers, and you can see company names such as Calbee, Tohato and Bourbon written on the opposite side of the package, which means you can shop with peace of mind. Of course, the flavor is guaranteed too!
■Taste Japanese flavor even after you go home!
There's a line of cup noodles called "Seven Premium Classic Store Cruise" that collaborates with popular ramen shops to recreate their taste for people to enjoy at home. There's also a wide variety of Japanese pasta sauce with interesting flavors, not to mention the multitude of furikake rice condiments, a must have in all Japanese homes. Bring some of these back home and you'll be able to recreate some of the flavors of Japan!
The popular Yokohama-style ramen Rokkaku in cup noodles version
Popular cup noodles such as Nisshin and Toyo Suisan (Maruchan)
There are so many paste sauces in cod roe and spicy cod roe flavors!
Furikake rice condiments and ingredients to mix into rice
■Browse through a variety of canned chuhai and beer
If it's drinks you're looking for, we especially recommend buying them from ItoYokado because they are generally cheaper than buying them at convenience stores and come in a wider variety than in drugstores. Horoyoi is a popular series of canned chuhai that comes in many flavors, including limited edition ones. Apart form chuhai and beer you'll also find a selection of sake and shochu, so whatever your tastes are they'll be covered.*Alcohol drinking age is 20 in Japan.
Rows upon rows of Horoyoi drinks
KIRIN Ichiban Shibori and Ichiban Shibori Takumi no Sae jointly developed with Seven & I Holdings
Discover Japanese Beauty Products and Cosmetics!
How about trying some Japanese cosmetics? ItoYokado features a wide space called "7 Bi no Gardens" stocked with a range of beauty products, cosmetics and medical products. It also has a lot of products you can test, so you can hold the products in your hand and try them right there in the store."Sekkisui," a brand jointly developed by KOSE and Seven & I Holdings, is a classic item. The facial cleanser is particularly popular, but ItoYokado also has a varied product lineup that includes Sekkisui's skin moisturizing face pack and skin lotion. There are also other cosmetics from Japanese makers, such as SOFINA and Keana Nadeshiko, and many products only available in Japan.
Sekkisui White Washing Cream, popular with travelers and Japanese people alike
The Keana Nadeshiko series is popular for its reasonable prices.
SOFINA iP foundation beauty fluid
We also visited the medical products section. The sales space is wide so there is an abundant variety. Here you can find products that aren't sold at convenience stores and small drugstores. For example, for the Kyusoku Jikan series, in addition to the classic Ashi-sukkiri Sheet, the Kakato-Purupuru Gel Sheet was also being sold. We found some great products!
Kyusoku Jikan Kakato Tsuru-tsuru Gel and Gel Sheet
Kyusoku Jikan Tsubo-Shigeki Gel Sheet
ItoYokado also handles a full range of baby medical products
The Sept Beauté series is a Shiseido and Seven & I Holdings jointly planned product that can only be bought in Japan. It features a line of products like aroma body milk, mist and hand cream that have been conceived from brain science research. We recommend them for their relaxing aroma.
*Seven & I Holdings is a comprehensive distribution group that brings together a wide range of businesses, including the hypermarket ItoYokado, the convenience store Seven Eleven Japan, and the department stores Sogo and Seibu. Many of the products sold at Japan's Seven Eleven are actually also sold at ItoYokado (handling conditions differ according to the product and store), so you can enjoy a wide shopping selection.
A Look at ItoYokado Hikifune Store Floor by Floor
Apart from food and cosmetics, ItoYokado stocks all kinds of products. Here's a floor by floor overview.■B1F Food product floor
A food supermarket with a full range of fresh fruits, snacks, sweets and side dishes.■1F Seven Bi no Gardens, Food Court (Hikifune Dining), Service Counter (tax-free procedures, reception for shipping goods)
In addition to 7 Bi no Gardens, which has a range of cosmetics and medical products, the food court Hikifune Dining has restaurants like noodle shop Hanamaru Udon and Maguro Ichiba, where you can eat fresh fish. There's a great choice of food for all tastes.
■2F Home floor with daily necessities, undergarments, and beauty salons
A floor with home goods such as kitchenware, tableware and towels.
■3F Ladies' and Men's fashion floor
Here they have everything from everyday clothing to formal suits, and also sell shoes and bags. They also have the 100 yen shop Can Do, where you can buy household goods and other items for 100 yen + tax.■4F Baby goods, children's clothing and stationery, sundries floor
4F is a floor with mainly stationery and children's goods. There are pens and notebooks in an abundant variety of colors and the prices are affordable too.The children's clothing shop has colorful shoes and great value, good quality clothes. There are also capsule toy vending machines and a video game arcade that you can enjoy together with your children.
■Roof
At ItoYokado Hikifune you can see the Tokyo Skytree from the rooftop parking lot. On the day of our visit we could see it lit up!*This is a car parking space, so please exercise sufficient caution around the vehicles. Please also refrain from acts that impede car parking.
The ItoYokado Hikifune store is of medium scale compared to other branches around Japan. It is not as spacious as a shopping mall, but it has everything necessary, and provided for a very pleasant shopping experience.
Information
ItoYokado Hikifune StoreAddress: 1-2-1 Kyojima, Sumida-ku, Tokyo
Access: 5 min. walk from Tobu Hikifune Station/4 min. walk from Keisei Hikifune Station
Website：http://www.itoyokado.co.jp/special/global/en/shops/hikifune.html
There's Still More! a Recommended Store for Travelers, ItoYokado Oimachi Store
Adjacent to Oimachi Station, one station away from Shinagawa Station, ItoYokado Oimachi Store is conveniently located and often frequented by travelers. They recently renovated and have opened a fashionable eat-in space! Here there is a full range of services that travelers love, such as being able to charge your cell phone. Be sure to check it out if you're in the area.Information
ItoYokado Oimachi StoreAddress: 1-3-6, Oimachi, Shinagawa-ku, Tokyo
Access: Short walk from Oimachi Station on the JR line and Rinkai line
Website：http://www.itoyokado.co.jp/special/global/en/shops/oimachi.html
Hypermarket ItoYokado Has Approximately 167 Stores Nationwide
ItoYokado has 167 stores (as of April 2018) in Japan and there are many other that are worth a visit. The floor placement of shops differs according to the store, but its main products can be purchased at any ItoYokado store. There are also special services provided at each shop, so be sure to visit them during your trip to Japan.ItoYokado
Website：http://www.itoyokado.co.jp/special/global/en/
Facebook：https://www.facebook.com/enjoy.itoyokado/
Instagram:https://www.instagram.com/itoyokado_global_official/
*The above article is based on information collected during April 2018.
*Products and prices are as of the time of reporting, and may change according to the season.
*All prices are tax-exclusive.
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THIS ARTICLE IS BASED ON INFORMATION FROM 08 09,2018 Author：DiGJAPAN! Editorial Team
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