Popular on Instagram: Daiwa Super's Fruit Sandwiches



This Local Japanese Supermarket Created a Stir on Instagram with Beautiful Fruit Sandwiches


Colorful, fresh, seasonal, delicious. Fruit sandwiches are a popular treat in Japan. Recently, a local supermarket in Aichi Prefecture has been gaining popularity on Instagram for their take on the sweet snack. Intrigued, I took a trip to Okazaki City to see what the hype is all about.

Daiwa Super in Okazaki

My destination was Daiwa Super, a greengrocer located in the Utocho neighborhood of Okazaki City. It's a 10-minute train ride from Higashiokazaki Station which is by Okazaki Castle, the city's main tourist destination.
Uto Station

I got off at Uto Station and easily found the shop. The nostalgic appearance of an old Japanese greengrocer shows its nearly 50 years of history. By combining the power of fresh fruit and appealing Instagram posts, this local supermarket has attracted visitors from all over the country. It's not uncommon to see people in line in front of the store waiting to get their hands on a fruit sandwich. The most popular ones usually sell out pretty quickly so be ready to get in line if you want a chance to get your favorite. 

Daiwa Super from the outside


Daiwa Super, entrance

Peeking into the store I was instantly captivated by the shelves lined with seasonal fruits. Everything looked delicious!
Seasonal fruit at Daiwa Super
Shine Muscat grapes

Exquisite Sandwiches Made with Fresh Fruit

The people at Daiwa were kind enough to let me show you all the 14 types they have in stock. The thick sandwiches are meticulously filled with all kinds of fruit: from the locally harvested figs to the seasonal peaches, melons and Shine Muscat grapes. The way the slices are peeking out from the sandwich is really inviting.
Exquisite Sandwiches Made with Fresh Fruit

The fruit used in the sandwiches is carefully selected by the manager himself at the early morning market every day. Depending on what fruits are available the price and lineup of the sandwiches will change each day. Part of the fun is not knowing what you'll find!
14 different flavors of fruit sandwiches

For their size, the sandwiches are surprisingly heavy! The 'san-nen san-gumi' (third year third class) sandwich is based on a recipe devised by the local elementary school students. Large pieces of kiwi, banana, Shine Muscat and mandarin oranges are tightly packed within it. There is also another half a banana hidden inside.

The fragrant bread and fresh whipped cream enhance the flavor of the fruit. Before I even realized it I had already devoured the whole thing.
San-nen san-gumi fruit mix sandwich

Sandwiches are not the only fruit snack available here. The store also offers delightful parfaits and milkshakes. The luxurious parfaits are made with multiple layers of fruit, vanilla sponge cake and whipped cream. The banana shake is made from the highest quality bananas and it's incredibly sweet. Recommended for banana lovers!

Daiwa Parfait


Banana smoothie

*Sale time for fruit sandwiches varies depending on the day. Please check Daiwa Super's Instagram account for details.

Shop for Aichi Souvenirs

Sometimes the most authentic souvenirs are found in grocery stores rather than souvenir shops. After sampling Daiwa Super's famous fruit, I decided to go souvenir hunting. In the other sections of the store I grabbed some popular foods from Aichi prefecture. If you come here I recommend you try the nabe (hot pot) soup from the famous Akakara nabe restaurant that originated in Nagoya. Also, the Kondate Iroiro Miso is said to be the best selling miso in Japan.
Aichi Prefecture souvenirs in Daiwa Super
Akakara nabe soup
Kondate Iroiro Miso

You'll always find a surprise at Daiwa Super. From keeping their product lineup interesting to organizing janken tournaments before opening, the management makes sure this is one exciting supermarket.
In the picture below is the general manager Sosuke Oyama. He speaks English so if you run into him in the store be sure to ask for his recommendations!
Daiwa Super staff

In addition to Daiwa Super in Okazaki, there is also a Daiwa Kyoto Main Store near Kiyomizu-dera Temple in Kyoto and a Daiwa Hida Takayama Main Store in Takayama, Gifu Prefecture. If you are visiting nearby be sure to check them out for some fruit sandwiches and shaved ice!


Daiwa Super | ダイワスーパー
Address: 37-4 Yamanokami, Utocho, Okazaki City, Aichi Prefecture (MAP)
Hours: 10:00 a.m. - 6:00 p.m.
Fruit sandwiches sales start time: Tuesday sales not available / Wednesday from 10:00 a.m. / Thursday from 2:00 p.m. / Friday from 10:00 a.m. / Saturday from 2:00 p.m. / Sunday from 10:00 a.m. 
*While supplies last
Regular holidays: Monday
Access: short walk from Uto Station on the Meitetsu Main Line

*The above article is based on information from September 2019.


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